Pantone, the color authority, recently announced the coveted 2018 Color of the Year – Ultra Violet. The hue is a dramatic and thoughtful purple shade that conveys originality, ingenuity, and visionary thinking. The blue-based purple will be seen everywhere – from home décor to fashion accessories, ready to wear and even beauty.  Purple will reign this season. 

Check out a few favorites in the shade from Old Navy, Dillard’s, Fabletics, Sephora, Torrid, Crate & Barrel and H&M.